The viewer should see the product do the thing the copy promises.
Build one action per scene
A product moment has four phases:
- Orient: show the relevant surface and where the action will happen
- Act: move the cursor, type, click, drag or scroll
- Respond: let the interface change visibly
- Hold: keep the result still long enough to understand
Do not animate several competing controls at once. Direct attention with framing, contrast and motion before adding a callout.
Cursor and target
- Use a deterministic path and keep the cursor inside the product surface's transform
- The control reacts on the same frame as the click. A click pulse without a UI response reads as fake
- Let typed text finish before submitting
- Use a step change for terminal or log scrolling when real software would jump; do not spring every movement
- Show focus, pressed, loading and success states when they carry the result
Product surface
- Prefer the real component when it renders safely in Remotion
- Use a faithful simplified surface when the real app depends on network, authentication or unstable data
- Crop browser and OS chrome unless that chrome explains the task
- Keep the active UI large and high contrast. A distant floating window is not proof
- Put real-feeling copy in the surface. Do not ship
Scene A,TASK-1234or lorem text
Camera
Use the camera to preserve context, not to add constant movement. A subtle push can introduce a surface. A focused zoom can connect a control to its result. Stop the camera before the viewer must read small UI.